Photo: Martin Prihoda | www.martinprihoda.com

Born on the edge of Gen X, with toes dipped into the Millennial world, my marketing adventure started on the Austrian Alps' chairlifts, chatting with everyone in line. This early passion for communication has grown into a dedication to lifting purpose-driven brands and leaders. By blending data-driven insights with a deep focus on human connections, I have developed marketing strategies that genuinely resonate across different cultures and markets for the last 15 years.

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After studying at the Vienna University of Economics and Business, I led the sustainability strategy and internal communications team at one of Austria’s largest family-run construction companies. This role deepened my commitment to impactful work. Craving a change, I went on a sabbatical (I never returned, by the way!) and ventured straight into entrepreneurship, fueled by my passion for strategic communication and the burgeoning world of social media.

 

This journey of discovery included chasing surf breaks and exploring beaches in a campervan in Portugal, diving into innovation hubs in Mountain View, California, and traversing India from north to south, where I met my future husband. To then venture together to Berlin for a quick stint before starting family-life on a small island off the Canadian West Coast.

 

Now, as we explore Bali with our children, I am a person with a strong sense of family and care and a drive to make meaningful changes. 

 

As a fractional CMO, I use my extensive international experience to craft and implement strategic marketing plans tailored to my client's unique needs.

 

I am here to help businesses grow sustainably and meaningfully, ensuring our efforts today support the well-being of all generations to come on this planet we all share!

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