Photo: Martin Prihoda | www.martinprihoda.com

Born on the edge of Gen X, with one foot in the Millennial world, my path into marketing did not start in a boardroom. It started on chairlifts in the Austrian Alps, talking to whoever happened to sit next to me.

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That curiosity for people, for how we think, decide, and connect, has stayed with me ever since.

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Over the past 15 years, it turned into a career across Europe, North America, and Asia, working at the intersection of strategy, brand, and communication. I studied at the Vienna University of Economics and Business, and later led sustainability strategy and internal communications at one of Austria’s largest family-run construction companies. That role grounded me in something that still shapes my work today. What we build matters, and how we build it matters just as much.

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At some point, I stepped out.

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I began a sabbatical and never returned from it as it led me into entrepreneurship and into a very different way of working. What followed was less a career ladder and more a series of lived experiences. I spent time in Portugal travelling in a campervan and chasing surf, in India travelling from north to south, where I met my husband and in Mountain View, California close to early tech shifts.

 

From there, life took us to Berlin for a short chapter and eventually to a small island off the Canadian West Coast, where we started our family. Now we are exploring Bali with our children.

Somewhere along the way, my work shifted as well.
 

For a long time, I helped companies with their marketing strategy and its execution. Today, that work has transformed, because AI has changed the game in a very real way. Execution is no longer the constraint it used to be. Clarity is.

So I now work one layer above what is typically called "marketing". As a Strategy and Clarity Advisor, I act as a decision layer for brands in the AI age, helping Founders & SMEs get clear on what actually matters, where to focus, and what is worth building.
 

From there, everything else starts to hold and let us build: brand, messaging, and growth become more coherent because they are grounded in clear decisions.

 

My work is less about adding more and more about reducing things to what is essential. Less about pure output and more about judgment. And at its core, it is still about people.